In December 2021, the Marketing & Communications department of Rocky View County gave the Fire Chief control of the County's Facebook for a week to give some holiday fire safety tips. The department collected questions for him and filmed short video answers. These videos were filmed with no scripting, and minimal notice about the topic, to allow for honest, straight-forward answers. We gave the Chief creative control on where he wanted to shoot, and any props or ideas he had for each answer. I shot the videos, and edited for sound and to add stingers.
Facebook image promoting the Fire Chief's AMA takeover.